Folate and B vitamins are crucial for helping kids focus and get ahead in school — and First Day uses bioavailable forms the body can actually absorb and use immediately, not cheap synthetic fillers.

Packed with organic spinach, kale, and more — because whole-food nutrients hit differently than isolated synthetic vitamins.

Soft texture, clean fruit flavor, no chalky grit, no weird smells. For kids who notice everything — this is the gummy that doesn’t become a battle.

Up to 40% of kids have the MTHFR gene mutation and can’t process synthetic folic acid. First Day uses methylated folate — the form their body can actually use.

Serotonin and dopamine are built from what comes through the gut. First Day gives their brain the raw materials to regulate emotions, not just vitamins on a label.

No fake sugars, no artificial colors, no fillers. Tested for heavy metals. That’s why we call it the “No Junk”™ Multi.

40% of kids have the MTHFR gene mutation that makes them unable to process folic acid — the form found in most grains and cereals. That means you can give your child 100% of their daily B vitamins and they’ll still come up empty on the nutrients that support serotonin and dopamine production.

The United Nations Children's Fund has identified a growing crisis affecting teens worldwide called Hidden Hunger. It has nothing to do with how much your teen eats, and everything to do with what's missing from the food they love.

Don’t blame your kids when they have a meltdown over the tiniest thing. A lack of nutrients is behind more meltdowns than anyone wants to admit. It’s called hidden hunger, and it’s common in picky eating kids.

Most kids’ vitamins use cheap synthetic folic acid that kids with the MTHFR gene mutation simply can’t use. And most use powder or pill formats that neurodivergent kids reject on the first try. That’s not a picky eating problem — it’s a product design problem.