4.8 stars from 12,322+ reviewers

Unlock Your Child’s Focus, Memory & Confidence - Naturally

Daily brain nutrition for children ages 4+ to support focus, memory, learning, hyperactivity, and brain energy. Made with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a peach gummy kids love.

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Alyssa Blossom
My son is VERY picky but gets so excited to eat these. I unfortunately tried hiya first & wasted money because he would not eat them. I love that these are a gummy soft chewable.
Alyssa Blossom
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Daily brain nutrition for children ages 4+ to support focus, memory, learning, hyperactivity, and brain energy. Made with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a peach gummy kids love.

Start Today
Exclusive First Day 45 Day Money Back Guarantee**
Alyssa Blossom
My son is VERY picky but gets so excited to eat these. I unfortunately tried hiya first & wasted money because he would not eat them. I love that these are a gummy soft chewable.
Alyssa Blossom

Target 6 Symptoms of Nutrient Deficiencies with Just 2 Daily Gummies

Target 6 Symptoms of Nutrient Deficiencies with Just 2 Daily Gummies

Difficulty Staying Focused

Your child starts homework and instantly gets distracted. Simple tasks take forever. It’s like their brain just won’t stay put.

Periods Of Hyperactivity

Shifting from play to homework (or any
activity change) is a battle. They resist or go haywire — not out of
defiance, but because their cognitive flexibility is under strain.

Forgetfulness

They forget instructions, misplace school supplies, or can’t remember what you just asked them to do — even if you just said it 10 seconds ago.

Trouble Following Directions

Whether it’s a two-step instruction or a classroom task, they struggle to complete it without constant reminders. Processing feels sluggish.

Emotional Frustration

Lack of brain support can disregulate mood. Your child may become easily overwhelmed, irritable, or emotionally reactive over small challenges.

Low Motivation

They avoid challenges, give up easily, or claim “I can’t do it” — not because they aren’t smart, but because their brain feels unequipped to tackle it.

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Kids' Daily Focus Brain Support Smart Gummies For Learning, Focus & Memory

Daily brain nutrition for children ages 4+. Supports focus, memory, learning, hyperactivity support, and brain energy with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a peach gummy kids love.

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The "No Junk"™ Kids’ Multi

Support for mood, behavior & picky eating.

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Kids’ Nighttime Reset Magnesium

Melatonin-free support for relaxation & sleep.

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Kids' 3-in-1 Pre+ Post+ Probiotic

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Ingredients

Cognizin® Citicoline: Supports focus, accuracy, memory, and brain energy.

Phosphatidylserine (PS): A natural phospholipid important for brain cell communication and memory.

Vitamin B3 (Niacinamide): Helps the brain produce energy and maintain metabolic balance."

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Natural Flavors, Citric Acid, Sodium Citrate, Turmeric and Sweet Potato and Carrot Juice for Color

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.
Supplement Facts
Supplement Facts
Subscription Details

You'll receive a stylish refillable bottle on your first order, then receive our eco-friendly refill pouches every 30 days on a physician-recommended schedule.

Plus, you'll receive these benefits:

  • Savings every single month.
  • Free shipping on your first order.
  • Easy management - skip or pause whenever you need.
  • VIP access to sales, gifts, early access & more.
  • Cancel anytime.
This Product is For Kids Ages 4 - 12
TeensAges 13 - 17
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Stay Focused

& On Task

Cognizin™ has been shown to improve motor and speed attention in as little as 28 days¹.

¹ McGlade E et al. J Atten Disord. 2019;23(2):121-134.

Trusted By Experts And Families Like Yours

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FIRST DAY MEDICAL ADVISORY BOARD MEMBER

Dr. Lei Chen

MD, MHS at Yale University

These are the best tasting vitamins I ever purchased. It feels like I am having a treat. These are the only ones so far that my kids like too.

Diana V.

✅ Verified Purchaser

FIRST DAY MEDICAL ADVISORY BOARD MEMBER

Dr. Ed Giovannucci

MD, MPH, ScDHarvard University

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95%

of parents see

improved health & wellness

95%

82%

of parents notice

better mood & sleep

82%

97%

of customers prefer

First Day to other brands

97%

The Smarter Brain Support Solution

The Smarter Brain Support Solution

Developed Alongside Harvard & Yale Scientists

Our product was crafted with input from leading scientists at Harvard and Yale, combining the latest research with high-quality ingredients to deliver a multivitamin parents can trust.
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Clean Label Project® Purity Award

Our products were independently tested by Clean Label Project® for harmful chemicals like heavy metals, pesticides, and plasticizers, exceeding typical industry practices.

Backed by Modern Science

Vitamin B6 supports natural energy regulation, promoting healthier sleep patterns and making it easier for kids to get restful sleep.*

Pediatrician-Approved

Recommended by pediatricians, our multivitamin is designed to meet the unique needs of your family ensuring they get the support they need from a trusted source.

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Why Should You Choose First Day?

Made for modern families living on modern diets, we’re here to fill the nutrition gaps that today’s food often leaves behind.

First Day
Other Multis
Clean Label Certified
Research Backed
Surprise Gift with Purchase
No Fillers or Fake Ingredients
Vegan, Gluten-Free, Non-GMO

1 in 3 Families Have A Nutrient Deficiency.

I created First Day to address the massive concerns with todays diet and it's negative effects onour families.

  • The Average Person Consumes 52 Credit Cards’ Worth Of Microplastics Every Year.
  • Artificial Food Additives Are Found In 59% Of Foods Today
  • Fresh Fruits & Veggies Have Lost Up To 73% Of Their Nutrients

After learning about the massive amounts of sugar that were in typical kids multivitamins I reached out to 2 of the top researchers at Harvard and Yale. I explained my story to them, how I wanted to revolutionize the vitamin industry. After consulting with these experts to help us carefully formulate our vitamins, we are now a best selling multivitamin nationwide.

That's why we’re so confident First Day will help you get the results you want. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.

Try with 45 Day Money Back Guarantee
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I created First Day to address the massive concerns with todays diet and it's negative effects onour families.

  • The Average Person Consumes 52 Credit Cards’ Worth Of Microplastics Every Year.
  • Artificial Food Additives Are Found In 59% Of Foods Today
  • Fresh Fruits & Veggies Have Lost Up To 73% Of Their Nutrients

After learning about the massive amounts of sugar that were in typical kids multivitamins I reached out to 2 of the top researchers at Harvard and Yale. I explained my story to them, how I wanted to revolutionize the vitamin industry. After consulting with these experts to help us carefully formulate our vitamins, we are now a best selling multivitamin nationwide.

That's why we’re so confident First Day will help you get the results you want. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.

Try with 45 Day Money Back Guarantee